CHALLENGE How can we spread awareness about Bumble's expansion to Bumble BIZZ & Bumble BFF?
INSIGHT It is human nature to desire companionship
SOLUTION We want to promote Bumble BIZZ & Bumble BFF to their existing audience to show it offers more than just lover relationships but also work and friend relationships. We playfully expose the unexpected love found in work and friendship.
Bumble will provide questions sessions named “For the Love of The BIZZ” & “For the Love of The BFF” to pairs in order to continue building your relationships and possibly earn rewards . Have FUN!
Bumble will be giving discounted and free tickets that can only be redeemed and attended if you go with your partner. Bumble Bizz events will include Ted Talks & Conferences, while Bumble BFF events will be Festivals & Concerts.